1. Determine your target audience
The ultimate goal of a catalog is designed for reaching your target audience. Before your start designing and writing, you’d better make clear what’s your target audience. For example, cars can be divided into different series such as commercial vehicles, family car, sports car and etc and each type is designed for specific target audience. Once you find out the target group, you can write the catalog content more correctly in customers’ position and publish the catalog to where your customers are. A good beginning is half the success. This will bring you a clearer sense of direction in design and distribute product catalogs.
2. Stand out your hot product
Place the hot product and most profitable product on the most eye-catching position, stand out these products with larger size, different color, strong font, mark like “hot”. An marketing effective catalog should attract customers reading more. An interesting cover is a must-have so that it can attract customers to flip catalog pages for getting more contents. So we must make clear what our target customers think about layout, color, discounts, services and etc.
3. Identify the action that you want readers to take
This is another key point of designing a marketing effective catalog. If you expect your target audience to click a link, then you must consider the place, color and URL for a better CTR(click-through rate). If you expect target audience to contact you such as make a phone call, then you’d better place both the fixed telephone and mobile phone on where customers can find it instantly in your catalog.
4. Focus on the benefits your product can provide to customers
Comparing with tell customers product features, introducing the benefits your product can provide to them would be more effective such as what they can create with your product. People purchase an item because they need it to make their life better and easier – capture the desire of target audience.
An effective way is presenting a question and answer to tell them what kind of practical problems you product can solve. It only describes the benefits but also showcases the intension.
5. Make catalog interesting with fresh reading experience
As for this point, I put several suggestions here:
a. Keep content objective and avoid any exaggeration.
b. Replace he, she, them with we, you and us. It makes people feel that you are discuss with them face to face, very intimate.
c. use a story if possible as people all love read stories.
d. use a PDF page flip tool to make your PDF catalog more amazing and entertaining to read. Readers will a wonderful reading experience.